It's been developed by Eeva Kemppainen and Ian Cook, who I've worked with previously.
Developed for Pro-Ethical Trade Finland
This guide sets out an approach to teaching media literacy and the geographies of consumption that has been developed by the NGO Pro Ethical Trade Finland (Eettisen kaupan puolesta ry), with funding from the Ministry of Education and Culture of Finland.
A subvertisement workshop involves interpreting and subverting the messages made in product advertising.
With their teachers, students are shown how to critically read advertisements brought into the classroom and encouraged to work out:
• How images and texts are designed to convey a message about a commodity
• How advertisements convey relationships between people, places and things
• What claims advertisements make about the origins and uses of commodities and what information and imagery is missing
• How advertisements can be altered to convey alternative messages
• How and where subvertisements can encourage critical readings of advertisements?
Children and young people are bombarded by diverse commercial messages on social media, on the street, on TV, in movies and in games. Teachers can help students to learn the differences between journalism and marketing as well as develop their capacity to critically interpret what they see and hear.
Would be useful for Cultural Geographers and also connections with Changing Places units as well.
You can download a copy of the whole guide in English (unless you want it in Finnish) as a PDF file.
For more on the previous work that I have done with Ian and Eeva check out the Follow the Things education page.
